Branding Versus Leadgen: Why you should study the history of marketing if you want to understand the future.

Branding Versus Leadgen: Why you should study the history of marketing if you want to understand the future.

March 6, 2020 from 1:00 pm to 2:00 pm

Speaker: Tim Chermak

Have you ever wondered why some agents are obsessed with fluffy content marketing while others prefer cold, hard lead generation tactics? Do you need more leads and a full-time ISA, or should you spend that money filming videos and creating better “content?” Tim Chermak will teach us why the history of advertising is a pendulum that swings back and forth between branding and direct response, and what that means for the future of local marketing.

Do not miss this experience!

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